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12/09/2016

MULTI-PLATINUM RECORDING ARTIST JOHNNY REID JOINS FORCES WITH CUTTING-EDGE SOFTWARE GIANTS WAVES FOR A NEW TAKE ON THE HIT SONG

Toronto, ON (December 2, 2016) – Chart-topping JUNO Award-winning artist Johnny Reid has joined forces with software giants Waves, the world’s leading developer of audio DSP solutions for the professional, broadcast and consumer electronics audio markets, for a surround 5.1 mix of the title track from his latest album, “What Love Is All About.” Using Waves’ groundbreaking Nx Virtual Mix Room over Headphones plugin, Reid has created a 5.1 surround mix of the song, giving fans and listeners the opportunity to hear, on any set of regular headphones, the same natural depth and panoramic stereo imagery normally reserved for high-end speakers.
 
Heard on hit records, major motion pictures, and popular video games worldwide, Waves’ cutting-edge software and hardware tools are used in every aspect of audio production, from recording to mixing to mastering, broadcast, live sound, and more. Waves Nx turns headphones into a more reliable mixing and listening tool, allowing listeners to hear everything with real-world dimensions, as though they were sitting in the sweet spot of a professional mix room.
 
Gilad Keren, CEO and CoFounder at Waves Audio Ltd. comments: “Waves is honored to collaborate with Johnny Reid where for the very first time, delivering a surround mix, done with Waves Nx of his song, What Love Is All About.”
 
To hear “What Love Is All About” in 5.1 surround on your headphones, please visit http://www.sound.org/johnnyreid (make sure to use a Chrome browser, and follow the instructions on the page).
 
Earlier this year, Reid wrapped his critically acclaimed and immensely successful What Love Is All About Tour, which saw the reigning Fan’s Choice Award and 2016 SOCAN National Achievement Award winner play to over 150,000 fans from coast to coast over the course of 10 weeks.
 
For more on Johnny Reid, visit www.johnnyreid.com or check him out on Facebook and Twitter.
 
The surround mix of Johnny Reid’s “What Love Is All About” is yours to enjoy for free (no registration required)!
 
ABOUT WAVES
 
Waves is the world’s leading developer of audio DSP solutions for the professional, broadcast and consumer electronics audio markets. Since its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves has gone on to develop a comprehensive line of over 200 audio plugins, including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® Award in 2011, and the Q10 was selected as an inductee into the TECnology Hall of Fame. In 2016, Waves released the eMotion LV1 mixer, a revolutionary live digital mixing console that provides real-time audio mixing for front-of-house, monitor, studio and broadcast engineers. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software and hardware-plus-software solutions for the professional and broadcast markets. The company’s WavesLive division is a market leader in all live sound sectors, spearheading the development of solutions for all live platforms. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, LG, TCL, Lenovo, Asus, Denon and more.

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